| Rank | Product | Brand | Category |
|---|---|---|---|
| 🥇 1 | Reedle Shot 100 | VT Cosmetics | Skincare |
| 🥈 2 | Collagen Night Wrapping Mask | Medicube | Skincare |
| 🥉 3 | PDRN Pink Ampoule | Anua | Skincare |
| 4 | Relief Sun SPF50+ | Beauty of Joseon | Sunscreen |
| 5 | Glasting Color Gloss | Rom&nd | Lip Makeup |
| 6 | Heartleaf 77 Toner | Anua | Toner |
| 7 | Zero Pore Pad 2.0 | Medicube | Skincare |
| 8 | Water Bank Blue Hyaluronic Cream | Laneige | Moisturizer |
| 9 | Green Tangerine Vita C Serum | Goodal | Serum |
| 10 | Double Serum Balm Foundation | CLIO | Makeup |
🌟 Market Highlights
🥇 VT Cosmetics Dominates K-Beauty
VT Cosmetics’ Reedle Shot 100 continued its dominance throughout 2026, becoming one of the most viral skincare products in Korea, Japan, Southeast Asia, and North America.
💉 Medicube Continues Global Growth
Medicube maintained strong momentum thanks to:
- Collagen Night Wrapping Mask
- Zero Pore Pad
- AGE-R Beauty Devices
The brand remains one of Korea’s fastest-growing beauty companies.
🌿 Anua Becomes a Global Bestseller
Anua’s Heartleaf and PDRN product lines continue to rank among the most popular skincare products globally.
☀️ Korean Sunscreens Stay Strong
Beauty of Joseon’s Relief Sun remains one of the most recommended Korean sunscreen products worldwide.
📊 Category Breakdown
| Category | Products in Top 10 |
|---|---|
| Skincare | 7 |
| Makeup | 2 |
| Sunscreen | 1 |
Skincare remains the dominant category in Korea’s beauty market, accounting for approximately 70% of the Top 10 products.




