Apple reports its revenue by five geographic regions rather than by individual countries. According to Apple’s FY2025 Annual Report, the Americas remained the company’s largest market, accounting for nearly half of total revenue, while Europe continued to post strong growth. Greater China remained Apple’s third-largest region despite a year-over-year decline.
| Rank | Region | FY2025 Revenue | YoY Change | Share of Total Revenue |
|---|---|---|---|---|
| 1 | Americas | US$178.35 billion | +7% | 42.9% |
| 2 | Europe | US$111.03 billion | +10% | 26.7% |
| 3 | Greater China | US$64.38 billion | -4% | 15.5% |
| 4 | Rest of Asia Pacific | US$33.70 billion | +10% | 8.1% |
| 5 | Japan | US$28.70 billion | +15% | 6.9% |
*Source: Apple FY2025 Annual Report. Total FY2025 net sales: US$416.16 billion.
1. Americas
Revenue: US$178.35 billion
The Americas remained Apple’s largest revenue region, contributing approximately 43% of total company sales. The region includes both North and South America, led overwhelmingly by the United States. Strong demand for the iPhone, Mac, Services, and Apple Watch continued to drive growth, while Apple’s retail network and subscription ecosystem remained among the strongest worldwide.
2. Europe
Revenue: US$111.03 billion
Europe generated more than one-quarter of Apple’s global revenue and recorded 10% year-over-year growth. Apple’s Europe segment includes not only European countries but also India, the Middle East, and Africa, making it one of the company’s most geographically diverse reporting regions. Continued expansion of Services and premium iPhone sales supported growth throughout FY2025.
3. Greater China
Revenue: US$64.38 billion
Greater China, which includes Mainland China, Hong Kong, and Taiwan, remained Apple’s third-largest revenue region. Although revenue declined by 4% compared with FY2024, the market continues to be one of Apple’s most strategically important regions due to its large installed user base and manufacturing ecosystem.
4. Rest of Asia Pacific
Revenue: US$33.70 billion
The Rest of Asia Pacific region recorded 10% annual growth and includes Australia, New Zealand, and Asian countries outside Greater China and Japan. Increasing adoption of premium smartphones, expanding Apple Services, and continued ecosystem growth helped strengthen Apple’s position across Southeast Asia and Oceania.
5. Japan
Revenue: US$28.70 billion
Japan remained Apple’s smallest reporting region by revenue but achieved the fastest growth rate among all five regions, with revenue increasing 15% year over year. Apple’s premium brand image, strong iPhone loyalty, and mature retail presence continue to make Japan one of the company’s most profitable developed markets.
Key Takeaways
- Americas generated nearly 43% of Apple’s FY2025 revenue.
- Europe delivered strong double-digit growth and remained Apple’s second-largest market.
- Greater China remained a major revenue driver despite a modest decline.
- Japan posted the fastest annual growth (+15%).
- Apple reported US$416.16 billion in total net sales for FY2025, with all revenue classified into these five geographic reporting regions rather than individual countries.